Inbound Marketing Blog

The AES CTE Blog

The latest ideas, tips, and trends for CTE and elective teachers.

Chris Zook

Chris Zook is the content marketing manager at AES. He enjoys everything about online marketing, data science, user experience, and corgis.

Blog Feature

Employability Skills | Life Skills | Soft Skills | 21st Century Skills | Career Skills

Life Skills vs. Soft Skills vs. Career Skills vs. Employability Skills — What Are the Differences?

By: Chris Zook
June 14th, 2018

Today, teachers throughout the United States are focusing more on prepping their students for their future careers. Some teachers do this by creating a life skills curriculum. Others make a soft skills curriculum. Sometimes, they made a career skills or employability skills curriculum. Surprisingly, all of these teachers mean the same thing – they just have different ways of saying it! That means some wires got crossed somewhere.

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Blog Feature

Teaching Strategies | Test Prep

How to Write Test Questions for Middle School & High School

By: Chris Zook
May 31st, 2018

Writing test questions is one of the hardest parts of teaching.

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Keeping Students Engaged in CTE: Part 1

Do you struggle to keep your students engaged during your lessons?

Download this free eBook to learn the Do's & Dont's of Student Engagement.

Blog Feature

Computer Applications | Microsoft Publisher

9 Stellar Microsoft Publisher Activities from Trusted Sources

By: Chris Zook
May 17th, 2018

Microsoft Publisher is the world’s premier method of turning digital content into printable materials. That includes brochures, pamphlets, and even books, all in one convenient piece of software. Even with all of that versatility, Microsoft Publisher is still one of the easiest and most user-friendly options for graphic designers. But how can you teach it to students in middle school or high school?

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Blog Feature

Digital Curriculum

Digital Curriculum vs. Teacher-Made Curriculum: Which Is Better?

By: Chris Zook
May 3rd, 2018

One way or another, every classroom needs a curriculum. Sometimes that curriculum is made years in advance, and other times you needed one yesterday. But no matter what, your course(s) will need a new curriculum at some point. That always comes with one big question — who’s going to make it?

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Blog Feature

Information Literacy | 21st Century Skills | Collaboration

What Is Collaborative Learning (and How Do You Use It)?

By: Chris Zook
April 19th, 2018

Today, the Internet has connected Americans unlike anything else in history. Students in middle school and high school have been born into a household that had high-speed Internet service, meaning many don’t know life without it. But even with that background, many students (and even teachers) ignore one of the Internet’s best qualities. Collaboration.

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Blog Feature

Digital Citizenship | Information Literacy | 21st Century Skills

5 Essential Steps to Teach Information Literacy in Middle School

By: Chris Zook
April 5th, 2018

Information literacy is quickly becoming one of the most important topics to cover in schools across the United States. The threats of fake news, social media misinformation, and lightning-fast information transmission have made digital tools dangerous to handle — unless you handle them correctly. 

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