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Career & Technical Education Blog

The AES CTE Blog

The latest ideas, tips, and trends for CTE, career readiness, business education, and computer applications teachers.

Ken Richard

Ken leads the software development team to ensure that our system is always available and easy to use.

Business Education | High School | Marketing

By: Ken Richard
June 28th, 2018

Digital marketing is one of today’s hottest topics in business education. It’s also been one of the most in-demand job opportunities of the past few years — and it’s projected to keep growing! But what is digital marketing? And how do you teach it to students who have grown up with technology? There’s no easy answer — but there are some good guidelines to effectively teach digital marketing.