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Principles of Business, Marketing, and Finance: Where to Find Curriculum

June 9th, 2022 | 7 min. read

Brad Hummel

Brad Hummel

Coming from a family of educators, Brad knows both the joys and challenges of teaching well. Through teaching experience of his own, he’s experienced both firsthand. As a writer for AES, Brad’s goal is to help teachers empower their students through listening to educators’ concerns and creating content that answers their most pressing questions about career and technical education.

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As a Texas high school business instructor, you may be asked to teach a Principles of Business, Marketing, and Finance course that’s aligned with your TEKS. Making sure your curriculum meets TEKS requirements is essential to ensuring your students learn invaluable business skills.

As a provider of business education curriculum, we’ve found that Principles of Business, Marketing, and Finance is an essential foundational course for many students in the CTE business administration pathway. When learners do well in this introductory class, they’ll be set for success later in school and in their future careers.

In this article, you’ll discover three of the most popular options Texas teachers choose for their Principles of Business, Marketing, and Finance curriculum:

  1. Principles of Business, Marketing, and Finance Textbook from Goodheart-Wilcox Publisher
  2. Principles of Business, Marketing, and Finance Course from eDynamic Learning
  3. Principles of Business, Marketing, and Finance Course from Apex Learning

When you’ve finished reading this post, you should better comprehend the curriculum options out there to decide which is appropriate for your high school business class.

1. Principles of Business, Marketing, and Finance Textbook from Goodheart-Wilcox Publisher

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Goodheart-Wilcox Publisher is a well-known provider of CTE texts for high school teachers and their students. One of the textbooks G-W publishes is Principles of Business, Marketing, and Finance by Robert L. Dansby, Chris Gassen, and Brenda Clark. Published in 2017, Principles is a popular textbook that instructs students in business concepts crucial to the modern workplace.

While you can find many different general business education textbooks appropriate for an introductory high school course, this Goodheart-Wilcox text is different in that it is specifically designed to meet TEKS for the Principles of Business, Marketing, and Finance Course. Whereas other books may only touch on topics specific to your standards, this text aligns directly with your Texas Principles course.

Principles covers commerce basics and topics from ethics and business law to international business. It also touches on critical overarching subjects like digital citizenship and career exploration.

Principles of Business, Marketing, and Finance covers 23 chapters across six units:

  1. Business Environment
  2. Business Management
  3. Marketing
  4. Business Finance
  5. Personal Finance
  6. Managing Your Career

At the end of the course, students should understand the business basics they’ll need in future high school classes.

How Much Does This Textbook Cost?

Goodheart-Wilcox Publishers has several options for purchasing this volume for your students. If you are interested in acquiring just the 23-chapter textbook, you’ll pay $116 for the print text. You can also add a printed student workbook for $28 per copy.

However, some teachers may be interested in digitally sharing the textbook with their students. In that case, you can buy a digital subscription priced at $58 per student per year. G-W also offers online learning suites and bundles for larger classrooms. To unlock these prices, you’ll need a minimum of 15 students and be willing to commit to a six-year subscription.

Who Is This Curriculum Option For?

This Principles of Business, Marketing, and Finance textbook is ideal for teachers covering the breadth of subjects in the course who want to make sure they touch on career exploration and digital citizenship.

On the other hand, since the book hasn’t been revised since 2017, it won’t be as up-to-date as other curriculum options.

2. Principles of Business, Marketing, and Finance Course from eDynamic Learning

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eDynamic Learning is a curriculum company that offers standalone, computer-centric courses for career and technical education. One of the courses eDynamic offers in the business education pathway is Principles of Business, Marketing, and Finance 1a: Introduction.

Principles of Business, Marketing, and Finance 1a is a digitally delivered class that looks at businesses and ownership forms, government regulations, marketing, globalization, business ethics, and related topics.

While it meets TEKS for Principles of Business, Marketing, and Finance, it differs from a traditional textbook, using web-based lessons and activities.

Throughout the course, students study concepts in eight distinct units:

  1. Fundamentals of Business
  2. Classifications and Types of Business
  3. Economics of Business Part I
  4. Economics of Business Part II
  5. The Role of Ethics in Business
  6. Global Impact on Business
  7. The Role of Government
  8. Data and Its Growing Importance in Business

To complete this course, students will need access to the internet, word processing and slideshow applications, and a video recording device such as a camera phone or a computer camera.

How Much Does This Curriculum Option Cost?

eDynamic Learning doesn’t publish their specific course cost information, so you need to contact them directly for more detailed pricing information.

eDynamic Learning offers its curriculum on a per-course basis. When you purchase the Principles course, you’ll have access to just that specific class, not a curriculum system. eDynamic also offers additional courses in the business education pathway. A natural next step would be Principles of Business, Marketing, and Finance 1b: Targeting Your Business Insight.

Who Is This Curriculum Option For?

This curriculum is a solid choice for the busy business education teacher who wants a standalone, prepackaged digital course to teach students business foundations. It includes everything you need to meet your TEKS for Principles of Business, Marketing, and Finance and integrates with other separately purchased courses from eDynamic Learning.

If you’re already working with eDynamic Learning, adding this course to your program could be appropriate. However, educators looking for a more comprehensive curriculum system may want to look at other options.

3. Principles of Business, Marketing, and Finance from Apex Learning

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Apex Learning is another noted provider of CTE curriculum for high school business education classrooms. Apex Learning offers computer-based individual courses covering specific CTE subjects.

For Principles of Business, Marketing, and Finance, Apex Learning presents a standards-aligned two-semester course focusing on business and marketing. Apex Learning considers this class a core course within their business education curriculum.

The Apex Learning course concentrates on major business themes such as legal, ethical, and financial issues and economic systems and relationships. It contains instructional units featuring between one and five lessons.

While taking this course, students study content in these 12 units:

  1. Marketing in the Global Environment
  2. Understanding the Marketplace
  3. Marketing Placement and Pricing
  4. Marketing Promotion
  5. Your Future in Marketing
  6. Semester Wrap-Up
  7. Role of Economics and Finance in Marketing
  8. Starting a Business
  9. Managing a Business
  10. Government, Law, and Ethics in Business
  11. Your Future in Business, Marketing, and Finance
  12. Semester Wrap-Up

Apex Learning’s course primarily focuses on marketing during the first semester, as well as business and finance during the second semester. The two end-of-semester wrap-up units make it easy to divide the content into two separate terms.

How Much Does This Curriculum Option Cost?

Apex Learning doesn’t advertise their course prices, so you will need to contact their sales department for the most accurate information.

Each Apex Learning class is offered on a per-course basis. If you purchase the Principles of Business, Marketing, and Finance course, you’ll only have access to that specific class and not an entire business education curriculum system.

Who Is This Curriculum Option For?

This curriculum option is suitable for teachers searching for standalone materials to teach their business education students using a computer.

It works well in classrooms where teachers have a specific curriculum need or are already using other Apex Learning courses. However, it isn’t as good a fit for educators who want to teach Principles of Business, Marketing, and Finance as part of a comprehensive business education curriculum.

Satisfy Your TEKS for Principles of Business, Marketing, and Finance

Teaching a practical course on the Principles of Business, Marketing, and Finance provides a firm foundation for students to pursue careers in this popular CTE pathway. After all, if your students don’t learn these TEKS business skills, how can you be sure they’ll be successful in their career choices?

If you’re looking for a traditional textbook explicitly focused on this course, Principles of Business, Marketing, and Finance from Goodheart-Wilcox Publishers could provide precisely what you need.

If you’re looking for a standards-aligned digital course on this subject, both eDynamic Learning and Apex Learning offer courses that meet specific requirements.

However, if you’re looking to meet your TEKS for Principles of Business, Marketing, and Finance along with many other business subjects, consider a curriculum that will help you meet all of your Texas standards.

The comprehensive AES business education curriculum system aligns with TEKS for Principles of Business, Marketing, and Finance and many other business courses.

Read this correlation to learn how AES meets theTEKS requirements for Principles of Business, Marketing, and Finance:

Read the Principles of Business, Marketing, and Finance Correlation