Career & Technical Education Blog

As a Texas high school business instructor, you may be asked to teach a Principles of Business, Marketing, and Finance course that’s aligned with your TEKS. Making sure your curriculum meets TEKS requirements is essential to ensuring your students learn invaluable business skills.

If you're new to teaching the Principles of Business, Marketing, and Finance course in Texas, you might be unsure about some of the requirements you have to meet. After all, each class has associated Texas Essential Knowledge and Skills (TEKS) statements that your students must learn to be prepared for their future careers.

As a business curriculum provider, we speak with thousands of high school business teachers every year.

When it comes to teaching marketing, projects are essential to test your high schoolers’ ability to apply the skills they’ve learned in class. Marketing is an industry built around creativity, after all, and the right creative project will exercise your students’ marketing skills in a way a test never could. 

Digital marketing is one of today’s hottest topics in business education. It’s also been one of the most in-demand job opportunities of the past few years — and it’s projected to keep growing! But what is digital marketing? And how do you teach it to students who have grown up with technology? There’s no easy answer — but there are some good guidelines to effectively teach digital marketing.

High school business educators often struggle with finding materials to teach marketing courses that aren’t related to sports or entertainment. This is because students flock to the ‘fun’ marketing courses, but don’t want to spend time learning the fundamentals of the marketing.