As a business curriculum provider, we speak with thousands of high school business teachers every year.
Digital marketing is one of today’s hottest topics in business education. It’s also been one of the most in-demand job opportunities of the past few years — and it’s projected to keep growing! But what is digital marketing? And how do you teach it to students who have grown up with technology? There’s no easy answer — but there are some good guidelines to effectively teach digital marketing.
High school business educators often struggle with finding materials to teach marketing courses that aren’t related to sports or entertainment. This is because students flock to the ‘fun’ marketing courses, but don’t want to spend time learning the fundamentals of the marketing.