Digital marketing is one of today’s hottest topics in business education. It’s also been one of the most in-demand job opportunities of the past few years — and it’s projected to keep growing! But what is digital marketing? And how do you teach it to students who have grown up with technology? There’s no easy answer — but there are some good guidelines to effectively teach digital marketing.
High school business educators often struggle with finding materials to teach marketing courses that aren’t related to sports or entertainment.
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If you’re like most business educators, you’ve probably asked yourself or others “Where can I find some good marketing lesson plans for high school students?” We know you don’t mean the same ones from your decades-old textbook. You want relevant, engaging lessons to help your students grow their knowledge of marketing.