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Career & Technical Education Blog

The AES CTE Blog

The latest ideas, tips, and trends for CTE, career readiness, business education, and computer applications teachers.

Business Education | Career Exploration | Digital Citizenship | Marketing

By: Brad Hummel
June 9th, 2022

As a Texas high school business instructor, you may be asked to teach a Principles of Business, Marketing, and Finance course that’s aligned with your TEKS. Making sure your curriculum meets TEKS requirements is essential to ensuring your students learn invaluable business skills.

Business Education | Marketing | Personal Finance | Texas

By: Brad Hummel
May 18th, 2022

If you're new to teaching the Principles of Business, Marketing, and Finance course in Texas, you might be unsure about some of the requirements you have to meet. After all, each class has associated Texas Essential Knowledge and Skills (TEKS) statements that your students must learn to be prepared for their future careers.

Keeping Students Engaged in CTE: Part 1

Do you struggle to keep your students engaged during your lessons?

Download this free eBook to learn the Do's & Dont's of Student Engagement.

Business Education | High School | Marketing

By: Bri Stauffer
January 3rd, 2022

As a business curriculum provider, we speak with thousands of high school business teachers every year.

Business Education | Marketing | Projects

By: Mike Cescon
December 23rd, 2021

When it comes to teaching marketing, projects are essential to test your high schoolers’ ability to apply the skills they’ve learned in class. Marketing is an industry built around creativity, after all, and the right creative project will exercise your students’ marketing skills in a way a test never could. 

Business Education | High School | Marketing

By: Ken Richard
June 28th, 2018

Digital marketing is one of today’s hottest topics in business education. It’s also been one of the most in-demand job opportunities of the past few years — and it’s projected to keep growing! But what is digital marketing? And how do you teach it to students who have grown up with technology? There’s no easy answer — but there are some good guidelines to effectively teach digital marketing.

Business Education | High School | Marketing | CTE Online

By: Bri Stauffer
May 24th, 2018

High school business educators often struggle with finding materials to teach marketing courses that aren’t related to sports or entertainment. This is because students flock to the ‘fun’ marketing courses, but don’t want to spend time learning the fundamentals of the marketing.