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The iCEV CTE Blog

The latest ideas, tips, strategies and trends for CTE teachers and administrators.

Business Education | Marketing

By: Mike Cescon
December 23rd, 2021

When it comes to teaching marketing, projects are essential to test your high schoolers’ ability to apply the skills they’ve learned in class. Marketing is an industry built around creativity, after all, and the right creative project will exercise your students’ marketing skills in a way a test never could. 

Business Education | High School | Marketing

By: Ken Richard
June 28th, 2018

Digital marketing is one of today’s hottest topics in business education. It’s also been one of the most in-demand job opportunities of the past few years — and it’s projected to keep growing! But what is digital marketing? And how do you teach it to students who have grown up with technology? There’s no easy answer — but there are some good guidelines to effectively teach digital marketing.


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Business Education | High School | Marketing | CTE Online

By: Bri Stauffer
May 24th, 2018

High school business educators often struggle with finding materials to teach marketing courses that aren’t related to sports or entertainment. This is because students flock to the ‘fun’ marketing courses, but don’t want to spend time learning the fundamentals of the marketing.