This module provides an introduction to international business including the global economy, trade, the diverse workforce, inter-cultural communication, forms of international business ownership, international operations and management, international marketing and international business travel.
Unit: Successful International Businesses
In this activity, students will research a successful international business and evaluate successes and failures and identify key attributes of success for business.
Unit: The Global Economy
In this unit, students will learn about: the basics of global economics and international trade as they define terms like goods and services and concepts such as why countries trade.
1. Global Economics
2. International Trade - Part 1
3. International Trade - Part 2
4. Influences on International Business Environment
Unit: A Diverse Workforce
In this unit, students will learn about: selling products in international markets as they focus on intercultural communication in China, Brazil, and Saudi Arabia and "travel" to these countries to make presentations.
1. Intercultural Communication
2. Cultural Diversity
Unit: International Entrepreneurship
In this unit, students will learn about: international entrepreneurship, including types of business structures, participating in foreign exchange, and how businesses contribute to the international market place.
1. Global Business
2. International Operations & Management
3. International Marketing
4. International Exchange Rates
Unit: International Business Project
In this unit, students will learn about: international business as they complete a project where they select a product, identify a target market, select a country to market the product, then determine if the product needs to be modified to better fit the country's market, and create a marketing presentation.
1. Introduction and Product Selection
2. Matching a Product to an International Market
3. Making the Right Match
4. Product Presentation
Unit: Reflection Questions and Discussion
In this activity, students will journal about international trade, its importance, how diversity plays a part, types of business ownership and its importance to international business. A class discussion can follow.
Unit: Current Event
Students will review articles for information related to a topic in the module. Once an article is found, students complete a Current Event form.