Business&ITCenter21: Marketing

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Marketing Lesson Plans

This module provides an overview of the principles of marketing, product planning, and pricing and promotion strategies. Students explore customer relations, market segmentation, product life cycle, product mix, branding, product packaging, pricing, promotion & distribution. As a final project, students will design and implement a product package using Microsoft Word.

The Marketing module is designed according to the AES course framework, which includes four phases:

  1. Explore
  2. Learn & Practice
  3. Reflect
  4. Reinforce

Below you'll discover how AES can help you teach your students about marketing according to these four phases.


Phase 1: Explore

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Activity: Logo Identification

In this activity, students will identify companies based on their logos and answer questions in their journals about marketing and brand recognition. A class discussion can follow.


Phase 2: Learn & Practice

learn-and-practice

Unit 1: Product Planning

In this unit, students will learn about: product planning as they discuss the product life cycle, identify ways to manage the product mix, classify products as goods or services and as consumer or B2B products, discover the role of branding in building loyal customers, and recognize multiple purposes for product packaging. 

Lessons
  1. Product Life Cycle 
  2. Classification of Products 
  3. Branding and Packaging 
  4. Quiz

Unit 2: Principles of Marketing

In this unit, students will learn about: the principles of marketing as they describe marketing and how it has evolved, discuss buyer behaviors, understand marketing plans, market segmentation and the 4-P's of the marketing mix and identify types of economic utility and some positive and negative impacts of marketing. 

Lessons
  1. Customer Relationships 
  2. Market Segmentation and Marketing Mix 
  3. Value and Impacts of Marketing 
  4. Quiz

Unit 3: Pricing, Promotion, & Distribution

In this unit, students learn about: pricing, promotion, and distribution of products and services as they understand how "place" concerns determine how to get product to the right people, in the right amounts, and at the right time and place. 

Lessons
  1. Pricing 
  2. Promotion 
  3. Distribution 
  4. Quiz

Unit 4: Review Challenge

In this unit, students use review challenges to help study the module material. 

Lessons
  1. Game Show 

Unit 5: Juice Box Package Design

In this unit, students will learn about packaging as they help Juice-Tree by designing a juice box package that meets the marketing requirements of the company, including repackaging into a single-serving juice box to better compete in the market and updating their image to better attract children and their parents. 

Lessons
  1. Sample Package 
  2. Package Design 
  3. Final Package


Phase 3: Reflect

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Activity: Reflection Questions and Discussion

In this activity, students will journal about the importance of marketing, technological advancements that help companies reach the masses, marketing segments, and pricing. A class discussion can follow.


Phase 4: Reinforce

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Activity: Current Event

Students will review articles for information related to a topic in the module. Once an article is found, students complete a Current Event form.

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