Business&ITCenter21: Marketing Project

The student takes the role of a young marketing professional working for a small company. The company is creating a marketing plan for King Street Theater's new IMAX theater complex.

The student has to outline several promotional ideas for the IMAX Theater and create a new brand for King Street. The student also has to design two items using the new brand information.

Unit: IMAX Theater Project

Description
In this project the student takes the role of a young marketing professional working for a small company. The company has a contract with King Street Theater to create a marketing plan for the new IMAX theater complex. The student's boss wants the student to create a presentation outlining promotional ideas and a new brand for the marketing plan. The student also has to design two items using the new brand information.

Lessons
  1. Problem Statement
  2. Part 1 (Promotion) - Planning
  3. Part 1 (Promotion) - Implementation
  4. Part 2 (New Brand) - Planning
  5. Part 2 (New Brand) - Implementation

Unit: Challenge Tasks

Description
There are several challenge tasks that extend the initial IMAX Project. They include creating a radio or newspaper announcement for the IMAX theater's ground-breaking ceremony, or further developing one of the promotional ideas.

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