Marketing Fundamentals

Lessons Available in This Course

• Business Characteristics
• Changing Nature of Business
• Risk Management
• Financial Aspects of Business
• Statistics & Projections
• Economic Concepts
• Competition & Free Enterprise
• The Cultures of International Business
• U.S. & International Trade
• International Trade & Tariffs

• International Finance & Exchange
• Fundamentals of Marketing
• Advertising for Business
• Branding Basics
• Marketing Concepts
• The Promotional Mix
• Promotional Processes in Marketing
• Public Relations Campaigns
• Basic Merchandising Concepts
• Pricing Strategies & Concepts

• Purchasing Procedures
• Consumer Decision Making
• Consumer Rights
• Distribution
• Distribution & Inventory Methods
• Marketing Research
• Sales & Services
• Exploring Careers: Marketing